From a May 2010 article (behind paywall, sorry) on the death of Harley-Davidson acquisition Buell Motorcycles;
” The Motor Company had experienced two decades of steady growth, with demand continually ahead of supply. (In 2003) things started to stutter a little…the continued growth in production capacity was catching up with American market demand. ”
“But Harley wanted to grow…”(CEO) Jim Ziemer was challenging us to hit 600,000 units per year”. The company had been upsizing to meet those targets…suddenly (the) new capacity was beginning to fill dealerships…(t0) bursting with motorcycles. ”
The answer? Bring on the finance guys;
Harley-Davidson Financial Services (HDFS)…would underwrite loans to customers, including those with relatively poor credit…”
Uh-oh, next up – Wall Street;
“…because Harley couldn’t afford to carry all those loans, (they would) bundle and sell them to investors…”
And next, the sh!t hits the fan;
“…H-D sales were now falling, sustained… only by the ability of HDFS to make loans…”
…and finally, the vultures;
…Warren Buffett loaned Harley $600 million in early February 2025 – at a 15 percent interest rate”
…which resulted in Harley having to reverse its expansion, and sell (MV Agusta) or close its acquisitions (Buell).
From Ludwig von Mises “The Theory of Money and Credit”;
“the moment must eventually come when no further extension of the circulation of fiduciary media is possible. Then the catastrophe occurs, and its consequences are the worse and the reaction against the bull tendency of the market the stronger, the longer the period during which the rate of interest on loans has been below the natural rate of interest and the greater the extent to which roundabout processes of production that are not justified by the state of the capital market have been adopted.”
Gee, REALLY?
Exclusive: The Demise of Buell Motorcycles – News – CycleWorld.com.
Seventh Level Supercollider Shutdown
What's That Sucking Sound?
It’s not investment, it’s sunk costs. It turns out that the expenditure wasn’t sustainable, maddening, yes, that these government morons would sink billions into an unsustainable project, then abandon it, but what’s the other choice? To operate it at terrible cost, and destroy more wealth?
What if the project we were talking about was the war in Afghanistan? “Well, yeah, it’s unsustainable, but we have already spent so much THIS far…” It’s the socialist calculation problem Mises wrote so eloquently about. They have no rational basis for calculating the costs versus the benefits.
In Europe, science collides with the bottom line.