Che Guevara: Just a Logo?
by Joe Pulcinella
I know I've commented on this before but it bears repeating. Che Guevara was nothing but a murderous thug no different from Hitler, Stalin or even his boss, Castro, with one exception...his likeness has become a logo for anyone who fancies himself as different from the mainstream. Well, Carlos Santana, after going ultra-bland mainstream and hitching his aging wagon onto the star of weenie-pop band, Matchbox 20, has adopted this cowardly tyrant's mug in the form of a t-shirt at the Oscars.
From LRC: Well, the famed guitarist couldn't contain himself. He stopped for the photographers, smiled deliriously and swung his jacket open. TA-DA! There it was: Carlos' elegantly embroidered Che Guevara t-shirt. Carlos' face as the flashbulbs popped said it all. "I'm so COOL!" he beamed. "I'm so HIP! I'm so CHEEKY! So SHARP! So TUNED IN!"
Somehow, I don't think he was corrected by the E! news crew.